1) Pick the best domain name- Research using Google Adwords and identify a niche market in the broad market to sell your products (the niche market must have at least 50,000 searches monthly to make sure that is enough interest for your products). You should concentrate on the niche market rather than targeting in the broad market. It's easier to be a leader in a niche market when compared with dominate the whole market. Next, include the keyword using the highest search frequency for the identified specialized niche into your domain name. You might want to create 2 domain names for your online business- (i) one that matches the search phrases of the target audience for leads generation and (ii) another website name together with your business name for branding purpose. You could link your leads generating domain to your main business domain. This helps to steer your viewers for your main website and generate sales for the online business.

Website Ranking

2) Ensure quick loading time - Search engines like google give page ranking priority to faster loading websites. Thus, a fast loading website has a higher probability of being ranked within the first few search pages. Furthermore, lagging websites will reduce visitors' interest and they will choose to leave before your site has finished loading. Thus, you should select a host company that provides quick loading speed and avoid uploading too many pictures on your webpage.

3) Useful content - Provide valued and useful information to your targeted viewers. Throughout your posts, you need to include high frequency keywords which are utilized by your target viewers. This is to make sure that these keywords will be captured by search engines like google and can improve your website ranking when these search phrases are now being entered because of your audience.

Website Rank

4) Increase external links - Search engine provides you with a great google page rank if you have many unique viewers (differentiated by unique Ip) visiting your website. Thus, it is good for get external links from other websites to enhance your link popularity. You are able to exchanging links with complimentary websites (note: not advisable to approach your direct competitors because they are more prone to help you like a threat instead of an assistance to their business). It's also likely that your viewers will link to your website if they find your content relevant and value-adding.

5) Increase website popularity - Google page rank determines your popularity index that calculates the number of external links you have. A website with many external links may have a higher page ranking. You can search for complimentary websites rich in ranking and email to them to request a link back to your site. It is extremely useful to be affirmed by these 'big players' and can help you in getting backlinks using their company websites.

Website Ranking Tool

6) Social networking- Social networking sites are superb marketing tools because of its global reach and instant uploading of information. You may create a brand new networking account to advertise your web business and serves as a gathering point for the customers to share their testimonials and provide their feedback relating to your products. It is a good platform to interact customers in a personal level to build up relationship and trust. You may also utilise the woking platform to provide useful information and up-to-date promotions for your brand-new products.

7) Advertising on newsletter, magazines and flyers - Look out for newsletters, magazines and flyers whose readers are in fact your target audience. Write to these publishers and provide to submit your articles to be published free of charge. Avoid direct selling of the products during these articles. Instead, provide valuable information that your readers are searching for and leave your site link at the end of the article. In case your content provides the methods to the problems that they are searching for, it's highly likely that they will go to your website in search of these products and services that you're providing. These publications could be a very useful form of free advertising for your online business.